Ru

adtonic
est. 2020

We make brands popular, shape demand and create desire

digitalcocktail

For growing your business

*Not an invitation to drink

A team clients trust

We come from different places — strategists, designers, developers and media people — but we care about the result in the same way. We believe in honest arithmetic and respect for people's time: we speak plainly, we show our progress and we don't hide the data.

6–8

weeks to first measurable growth

+25%

average lift in lead conversion

−32%

CPA, on clean data and testing

our principles

A. New ideas, proven methods

We try fresh ideas but lean on what already works. We improve step by step rather than break things. We test in small doses and scale only what genuinely delivers.

B. Nothing superfluous

We work simply and cleanly. What comes first is expertise, care for the client and the right tools. No trends for the sake of trends: clear steps, transparent figures, a predictable result.

our approach

Growth across the whole business: from winning an audience to raising sales and keeping customers

We start with Research into the audience and the bottlenecks. SMM and Performance marketing turn traffic into enquiries and revenue. Web design and development on a modern stack and Mobile marketing speed up the launch and grow retention. The result: steady growth in the revenue of the business.

our services
our approach

StepbyStep

4 simple steps

1 day

We gather the inputs and set out what will lead to fast growth

stage 1

Brief

up to 2 weeks

We turn the insights into a plan of action

stage 2

Research

up to 1 week

We prepare a launch that carries no technical debt

stage 3

Launch

from week 3, ongoing

We scale what works and cut what doesn't

stage 4

Growth and scaling

What they say about us

There was bloated brand traffic, a dirty feed, and budget draining away on broad matches. They put the feed in order, set up PMax by category and region, and pinned the exact queries in search. They launched dynamic retargeting and connected call tracking and server-side conversions.

Dmitry Vasnetsov

CEO, Vasnetsov Group

Dmitry Vasnetsov

They built the structure and the prototypes and rewrote the copy around what clients actually object to. A design system in Figma, careful motion, development on Astro, a custom calculator written from scratch. They integrated the forms with the CRM and set up events and smooth transitions without heavy libraries.

Sergey Panomarenko

CEO, Panomar Unit

Sergey Panomarenko

We came in asking for enquiries and left with a funnel we can see end to end. They rebuilt the content structure, shot UGC and connected end-to-end analytics. Within a quarter the cost per lead had almost halved, and for the first time it was clear which channel is responsible for what.

Anna Kovaleva

CMO, Nordline

Anna Kovaleva

The pace deserves a mention of its own: edits to the landing page arrived the same day rather than after a week of approvals. They launched ASO and retargeting on engaged users and rewrote the paywall — retention rose and purchases started coming sooner.

Igor Tarasov

Founder, Atlas Retail

Igor Tarasov

FAQ

The budget is the work (research, creative, development, analytics) plus the media. The starter package is fixed against the brief and the objectives; media budgets are transparent and paid directly into the ad accounts.

The first creative and campaigns go out two to three weeks after the brief: up to two weeks on research and strategy, then a week on production and setting up analytics. A website or landing page takes four weeks or more.

Before we start we agree the metrics and the targets: cost per lead, the share of qualified enquiries, revenue by channel. After that it is end-to-end analytics and a dashboard that is open to you any day of the month, not only on reporting day.

That is part of the work: hypotheses are tested in short cycles on small budgets. One that does not work is closed in the second week; we look at why and move the money into combinations that have already proven their economics.

One manager per project, a shared chat and a call once a week. Tasks and deadlines live in your tracker or in ours — whichever suits — and access to the ad accounts and the analytics always stays yours.

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Yaroslav Lasch

Co-founder

Yaroslav Lasch

Co-founder of the studio: strategy, media and business development — from the first conversation with a client to the media plan review.

Over eleven years in marketing, ten of them in the advertising industry. Founder of Saint-Digital, co-founder of AdTonic; Acting CCO at Hybe.io. Sits on the state examination board of the Graduate School of Management, St Petersburg University.

Clients: VTB (₽4bn+ in media budgets), CDS, Growfood, Samsung, Nike, Novartis, Sandoz, The Coca-Cola Company, Alfa-Bank, MOEX, Binance, Uber, Revolut, Burger King, Glorax, Gazprom Neft, more.tv, Samokat.

strategymedia planningbusiness development
Ilya Gushchin

co-founder

Ilya Gushchin

Co-founder of the studio. A serial entrepreneur: he builds and launches businesses, from a communications agency to a law firm.

Co-founder of the communications agency Pravda, of AdTonic and of the law firm Gushchin and Partners. Over ten years in marketing and advertising.

A marketing degree from Peter the Great St Petersburg Polytechnic University, and a seat on the state examination board of the Graduate School of Management, St Petersburg University. Recorded a strategic marketing course for the Polytechnic University.

strategic marketingadvertisingpartnerships
Andrey Simakov

product

Andrey Simakov

Builds products that solve a real user problem and return measurable value to the business.

A product manager with an engineering background: he worked his way up from design engineer to running products.

Owns the product at every stage — researches what users need, shapes and prioritises the backlog, ships the MVP and grows the solution one iteration at a time. Leans on product analytics: decisions come from the data, and what shows a result is what gets scaled.

user researchbacklogproduct analytics
Valentina Dubrovina

performance

Valentina Dubrovina

Sees to it that advertising does more than reach the right people — that it pays. Which is why CPL, ROI and cost-of-sale come first, not CTR and CPC.

Ten years in digital marketing. Four of them spent promoting concerts and festivals: she started as a copywriter, worked with content and partners, and grew into running projects. Then she realised what she liked most was paid search and paid social.

Works in media planning and analytics. She knows that behind a successful campaign are not magic and a lucky creative but dozens of spreadsheets and hundreds of rows of carefully segmented keywords and ads.

paid searchpaid socialmedia planning
Ekaterina Zantman

smm

Ekaterina Zantman

Sees to it that the social strategy does not stay in the deck but turns into content people want to watch, save and buy from.

A social media specialist with over six years behind her. She makes the content, puts the strategy together, writes the copy, and keeps every channel working on a business goal rather than merely being "run".

Produces shoots end to end — from the idea and the references to the crew, the location and the finished content — and works with influencers: finds the creators, negotiates, briefs them, tracks the results. She does not believe in collaborations for reach: if a creator doesn't fit the audience or the brand's goal, pretty numbers don't impress her.

social mediaproductioninfluencers
Igor Kolesnik

design

Igor Kolesnik

Makes the whole site — from structure and layout through markup to deployment, with no hand-off halfway.

A web and product designer who came into design from engineering. The habit stayed: understand how the thing works first, open the layout second. He works at both ends — award-worthy creative sites, where everything rests on the idea and the motion, and complex interfaces and design systems, where everything rests on the rules.

Builds in Astro: static sites that open fast and can be edited afterwards without a developer. He owns more than the layouts and the code — the build, the fonts, the weight of images and video, caching and compression on the server, the enquiry forms. This site was made the same way.

interfacesastrofront-end
Darya Bashmakova

graphic design

Darya Bashmakova

Owns the way the studio and its clients look: identity, layouts, banners — everything the eye reaches before the text.

A graphic designer. She builds the identity and the way it lives on in layouts: logo, type pairings, colour, grid — and the rules that keep it standing once she is not in the room.

Draws the ad layouts, the decks and the content packaging for each channel. She holds that design works not when it is beautiful but when the message lands at first glance.

identitylayoutsdecks
Kristina Shmeleva

projects

Kristina Shmeleva

Sees an idea through into something real: she gathers the people, the tasks and the resources into one system and carries the project through to the result.

She can talk to everyone — the owner and the client, the designer, the developer, the contractor. She takes the chaos apart, puts it in order and tells the team exactly what we are making, why, and by when.

She holds the whole project — from the first idea and the breakdown of the work through to launch and the final numbers.

planningcoordinationdeadlines