Ru

Privacy policy

Last revised 27 August 2026

We collect very little: what you write in the form yourself, and the ordinary record a server keeps of a visit. Below is what exactly, what for, how long it is kept and how to have it deleted.

01

Who processes the data

The operator of the personal data is Adtonic, referred to below as "we".

This policy is written to Federal Law No. 152-FZ of 27 July 2006 "On Personal Data" and applies to everything we receive through this site — the Russian and the English version alike.

02

What we receive

Through the enquiry form, only what you enter yourself:

  • your name
  • your e-mail address
  • the message, if you wrote one
  • the kinds of work you ticked

Beyond that, the server keeps the record every web server keeps of a request: the IP address, the date and time, the address of the page, the browser and the operating system. It is technical information, and it is what keeps the site running and holds off automated traffic.

We do not ask for documents, payment details or precise location, and we collect no special categories of personal data.

03

What we use it for

What comes in through the form is used to answer the enquiry, discuss the work and carry on the correspondence about it. Nothing else: we run no mailing list, we build no advertising audiences from it, and we sell it to nobody.

The server's own record is used to find errors, watch the load and hold off automated traffic.

04

On what grounds

On your consent. You give it by ticking the box under the form and sending the enquiry: without the tick the form does not send.

Consent can be withdrawn at any time, in a single e-mail — how, is under your rights below.

05

Who we pass it to

Nobody — except where the law requires it of us.

Inside the studio, enquiries are open to the people working on them and to no one else.

06

Where it is kept, and for how long

The site and its data are held on a server located in the Russian Federation.

An enquiry is kept while the work on it is going on, and no longer than three years from your last message — or until you ask for it to be deleted. The server's records are kept no longer than twelve months.

07

Cookies and third parties

The site runs no analytics counter and uses no cookies for tracking. No analytics or advertising cookies are set here.

One exception is worth naming plainly: the photographs on these pages are loaded from somebody else's image storage — Unsplash. Your browser fetches them directly, so their servers see your IP address and the fact of the request. The fonts, the video and everything else are served from our own machine.

08

Your rights

You can ask what data of yours we hold, require it to be corrected or deleted, and withdraw your consent to it being processed.

An e-mail is enough — the address is at the foot of this page. We answer within thirty days. Deletion means deletion: the enquiry and what belongs to it leave our systems.

09

How we keep it safe

Access to enquiries is limited and password-protected, the server is kept updated, and nothing is held longer than it is needed.

Nobody's defences are absolute, which is why the measure that matters most here is a different one: we collect very little to begin with.

10

Changes to this policy

If anything about the way we handle data changes, we will update this page and put a new revision date on it — it sits at the top, beside the heading.

We do not announce changes separately, so it is worth opening this page again before sending an enquiry.

11

Contact

For anything to do with personal data — withdrawing consent, deletion, a request — write or call:

Start a project

What can we help with?

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Yaroslav Lasch

Co-founder

Yaroslav Lasch

Co-founder of the studio: strategy, media and business development — from the first conversation with a client to the media plan review.

Over eleven years in marketing, ten of them in the advertising industry. Founder of Saint-Digital, co-founder of AdTonic; Acting CCO at Hybe.io. Sits on the state examination board of the Graduate School of Management, St Petersburg University.

Clients: VTB (₽4bn+ in media budgets), CDS, Growfood, Samsung, Nike, Novartis, Sandoz, The Coca-Cola Company, Alfa-Bank, MOEX, Binance, Uber, Revolut, Burger King, Glorax, Gazprom Neft, more.tv, Samokat.

strategymedia planningbusiness development
Ilya Gushchin

co-founder

Ilya Gushchin

Co-founder of the studio. A serial entrepreneur: he builds and launches businesses, from a communications agency to a law firm.

Co-founder of the communications agency Pravda, of AdTonic and of the law firm Gushchin and Partners. Over ten years in marketing and advertising.

A marketing degree from Peter the Great St Petersburg Polytechnic University, and a seat on the state examination board of the Graduate School of Management, St Petersburg University. Recorded a strategic marketing course for the Polytechnic University.

strategic marketingadvertisingpartnerships
Andrey Simakov

product

Andrey Simakov

Builds products that solve a real user problem and return measurable value to the business.

A product manager with an engineering background: he worked his way up from design engineer to running products.

Owns the product at every stage — researches what users need, shapes and prioritises the backlog, ships the MVP and grows the solution one iteration at a time. Leans on product analytics: decisions come from the data, and what shows a result is what gets scaled.

user researchbacklogproduct analytics
Valentina Dubrovina

performance

Valentina Dubrovina

Sees to it that advertising does more than reach the right people — that it pays. Which is why CPL, ROI and cost-of-sale come first, not CTR and CPC.

Ten years in digital marketing. Four of them spent promoting concerts and festivals: she started as a copywriter, worked with content and partners, and grew into running projects. Then she realised what she liked most was paid search and paid social.

Works in media planning and analytics. She knows that behind a successful campaign are not magic and a lucky creative but dozens of spreadsheets and hundreds of rows of carefully segmented keywords and ads.

paid searchpaid socialmedia planning
Ekaterina Zantman

smm

Ekaterina Zantman

Sees to it that the social strategy does not stay in the deck but turns into content people want to watch, save and buy from.

A social media specialist with over six years behind her. She makes the content, puts the strategy together, writes the copy, and keeps every channel working on a business goal rather than merely being "run".

Produces shoots end to end — from the idea and the references to the crew, the location and the finished content — and works with influencers: finds the creators, negotiates, briefs them, tracks the results. She does not believe in collaborations for reach: if a creator doesn't fit the audience or the brand's goal, pretty numbers don't impress her.

social mediaproductioninfluencers
Igor Kolesnik

design

Igor Kolesnik

Makes the whole site — from structure and layout through markup to deployment, with no hand-off halfway.

A web and product designer who came into design from engineering. The habit stayed: understand how the thing works first, open the layout second. He works at both ends — award-worthy creative sites, where everything rests on the idea and the motion, and complex interfaces and design systems, where everything rests on the rules.

Builds in Astro: static sites that open fast and can be edited afterwards without a developer. He owns more than the layouts and the code — the build, the fonts, the weight of images and video, caching and compression on the server, the enquiry forms. This site was made the same way.

interfacesastrofront-end
Darya Bashmakova

graphic design

Darya Bashmakova

Owns the way the studio and its clients look: identity, layouts, banners — everything the eye reaches before the text.

A graphic designer. She builds the identity and the way it lives on in layouts: logo, type pairings, colour, grid — and the rules that keep it standing once she is not in the room.

Draws the ad layouts, the decks and the content packaging for each channel. She holds that design works not when it is beautiful but when the message lands at first glance.

identitylayoutsdecks
Kristina Shmeleva

projects

Kristina Shmeleva

Sees an idea through into something real: she gathers the people, the tasks and the resources into one system and carries the project through to the result.

She can talk to everyone — the owner and the client, the designer, the developer, the contractor. She takes the chaos apart, puts it in order and tells the team exactly what we are making, why, and by when.

She holds the whole project — from the first idea and the breakdown of the work through to launch and the final numbers.

planningcoordinationdeadlines