Digital — a cocktail
for growing your business
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- Tonic
- Research
- Performance
- Development
- Mobile
- SMM
We create brandsWe build marketingWe bring in clientsWe run the researchWe make advertising payWe build websitesWe grow appsWe run social
over 6 years on the market
24 experienced specialists
over 100 hours of creative brainstorming a month
5 practice areas
smmWe make content people want to share. We shape how the brand is seen and carry it through to enquiries: from content strategy and production to paid social, seeding and creators.
Tools
Case
Black Village
Cabin bookings — 6K
Cost per booking — ×2.2 lower
Case
Black Village
A countryside hotel
The hotel came to us in February 2023 with three cabins and a brief to build a steady flow of guests around them. Over three years Black Village grew to two sites and fifty cabins, and its social channels went from a shop window to a sales channel.
researchWe find out what matters to the customer. Interviews, surveys, demand and competitor analysis. Clear segments, positioning, offers, a content plan and hypotheses in priority order.
Tools
Case
Atelier 23
Enquiries vs average month — ×5
Enquiries and chats — 68
Case
Atelier 23
A menswear tailor
A Moscow tailor working in classic menswear: Italian cloth, a bespoke process, a suit from ₽150,000. The brief was to bring in new clients over three winter months — without trading the brand away for cheap traffic.
performanceWe assemble the combinations of channels that work and move the budget to wherever the return is highest. Our reports talk money, nothing else: CPA, ROMI, revenue and margin by campaign.
Tools
Case
Art Hello
Qualified enquiries — +450
Conversions — 1.2K
Case
Art Hello
A group of nurseries and children's centres
A group of nurseries, development centres and a school in the north of St Petersburg. Enrolment comes in waves rather than all year round, so advertising here does not run "always" — it targets exactly the groups that are enrolling right now.
mobileWe optimise campaigns to post-install events, handle ASO, fix onboarding and warm users up with push and email. Retention goes up, purchases come sooner.
Tools
Case
Black Village
Cabin bookings — 6K
Cost per booking — ×2.2 lower
Case
Black Village
A countryside hotel
The hotel came to us in February 2023 with three cabins and a brief to build a steady flow of guests around them. Over three years Black Village grew to two sites and fifty cabins, and its social channels went from a shop window to a sales channel.
web developmentWe design websites that load fast and turn a profit. Coherent prototypes, a structure that makes sense, clean copy and careful motion.
Tools
Case
Svetlaya Dacha
Users on the website — 9K
Enquiry-to-booking rate — 30%
Case
Svetlaya Dacha
A countryside hotel
A hotel in the Leningrad region opening from nothing: no social channels, no content, no brand book, no booking history. We were assembling the brand and the sales channel at the same time as the hotel itself was opening.
our partners
over 25 companies
the brand is mixed
with a fresh blend of ingredients that work
mix your own cocktail
Pick the ingredients your business needs — one channel or the whole mix. We put the cocktail together and keep it working.
All that's missing is a slice of lime
advertising
+
gin & tonic
The studio builds marketing end to end: from strategy and creative through to performance buying and social, combining proven tools with fresh thinking
about the studio
Founded in St Petersburg in 2020: 24 specialists across strategy, media, creative and development. The focus is measurable growth: we optimise the funnel, bring the cost of acquisition down and scale the channels that pay.
Co-founder
co-founder
