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A fire pit and loungers outside a cabin

From three cabins to two sites

Black Village

A countryside hotel

SMMPerformanceInfluenceProduction

Over 6,000 bookings, cost of sale down from 25% to 5%, 9,600 followers from advertising.

The swimming pool

Advertising that fills the groups by term

Art Hello

A group of nurseries and children's centres

PerformanceResearchAnalytics

450 qualified enquiries and 40,000 targeted visits over twenty months.

A house with a red roof

Opening a countryside hotel from nothing

Svetlaya Dacha

A countryside hotel

SMMPerformanceProductionAnalytics

9,000 visits and more than 90 enquiries in the hotel's first four months.

Two staff at the clinic entrance

Social and maps for a clinic in a small town

Family Smile

A dental clinic

SMMContentAnalytics

Tuning the Yandex Maps listing brought 42% more visits to the profile without a rouble of advertising.

The corridor of an office building

Enquiries for commercial property

LOTS

A commercial property developer

PerformanceSMMProduction

79 enquiries to buy units, 62 of them in two active months.

A man in a suit at a fitting

Clients for a premium tailoring house

Atelier 23

A menswear tailor

PerformanceResearchAnalytics

Five times as many enquiries as in an ordinary month with no marketing.

A lesson in progress

Filling an independent school from day one

School 1–11

An independent all-day school

PerformanceAnalytics

90 enrolment enquiries, two thirds of them from VK lead forms.

Delegates at a professional course

Fifteen hundred enquiries for professional courses

Amrita

A training centre for dentists

PerformanceContentAnalytics

1,500 course enquiries at an average cost of ₽1,500 apiece.

The indoor pool

A brand and bookings for a new hotel

LessMore

A countryside hotel

SMMPerformanceBrandingProduction

65 bookings on the website and 6,500 visits over four months of work.

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Yaroslav Lasch

Co-founder

Yaroslav Lasch

Co-founder of the studio: strategy, media and business development — from the first conversation with a client to the media plan review.

Over eleven years in marketing, ten of them in the advertising industry. Founder of Saint-Digital, co-founder of AdTonic; Acting CCO at Hybe.io. Sits on the state examination board of the Graduate School of Management, St Petersburg University.

Clients: VTB (₽4bn+ in media budgets), CDS, Growfood, Samsung, Nike, Novartis, Sandoz, The Coca-Cola Company, Alfa-Bank, MOEX, Binance, Uber, Revolut, Burger King, Glorax, Gazprom Neft, more.tv, Samokat.

strategymedia planningbusiness development
Ilya Gushchin

co-founder

Ilya Gushchin

Co-founder of the studio. A serial entrepreneur: he builds and launches businesses, from a communications agency to a law firm.

Co-founder of the communications agency Pravda, of AdTonic and of the law firm Gushchin and Partners. Over ten years in marketing and advertising.

A marketing degree from Peter the Great St Petersburg Polytechnic University, and a seat on the state examination board of the Graduate School of Management, St Petersburg University. Recorded a strategic marketing course for the Polytechnic University.

strategic marketingadvertisingpartnerships
Andrey Simakov

product

Andrey Simakov

Builds products that solve a real user problem and return measurable value to the business.

A product manager with an engineering background: he worked his way up from design engineer to running products.

Owns the product at every stage — researches what users need, shapes and prioritises the backlog, ships the MVP and grows the solution one iteration at a time. Leans on product analytics: decisions come from the data, and what shows a result is what gets scaled.

user researchbacklogproduct analytics
Valentina Dubrovina

performance

Valentina Dubrovina

Sees to it that advertising does more than reach the right people — that it pays. Which is why CPL, ROI and cost-of-sale come first, not CTR and CPC.

Ten years in digital marketing. Four of them spent promoting concerts and festivals: she started as a copywriter, worked with content and partners, and grew into running projects. Then she realised what she liked most was paid search and paid social.

Works in media planning and analytics. She knows that behind a successful campaign are not magic and a lucky creative but dozens of spreadsheets and hundreds of rows of carefully segmented keywords and ads.

paid searchpaid socialmedia planning
Ekaterina Zantman

smm

Ekaterina Zantman

Sees to it that the social strategy does not stay in the deck but turns into content people want to watch, save and buy from.

A social media specialist with over six years behind her. She makes the content, puts the strategy together, writes the copy, and keeps every channel working on a business goal rather than merely being "run".

Produces shoots end to end — from the idea and the references to the crew, the location and the finished content — and works with influencers: finds the creators, negotiates, briefs them, tracks the results. She does not believe in collaborations for reach: if a creator doesn't fit the audience or the brand's goal, pretty numbers don't impress her.

social mediaproductioninfluencers
Igor Kolesnik

design

Igor Kolesnik

Makes the whole site — from structure and layout through markup to deployment, with no hand-off halfway.

A web and product designer who came into design from engineering. The habit stayed: understand how the thing works first, open the layout second. He works at both ends — award-worthy creative sites, where everything rests on the idea and the motion, and complex interfaces and design systems, where everything rests on the rules.

Builds in Astro: static sites that open fast and can be edited afterwards without a developer. He owns more than the layouts and the code — the build, the fonts, the weight of images and video, caching and compression on the server, the enquiry forms. This site was made the same way.

interfacesastrofront-end
Darya Bashmakova

graphic design

Darya Bashmakova

Owns the way the studio and its clients look: identity, layouts, banners — everything the eye reaches before the text.

A graphic designer. She builds the identity and the way it lives on in layouts: logo, type pairings, colour, grid — and the rules that keep it standing once she is not in the room.

Draws the ad layouts, the decks and the content packaging for each channel. She holds that design works not when it is beautiful but when the message lands at first glance.

identitylayoutsdecks
Kristina Shmeleva

projects

Kristina Shmeleva

Sees an idea through into something real: she gathers the people, the tasks and the resources into one system and carries the project through to the result.

She can talk to everyone — the owner and the client, the designer, the developer, the contractor. She takes the chaos apart, puts it in order and tells the team exactly what we are making, why, and by when.

She holds the whole project — from the first idea and the breakdown of the work through to launch and the final numbers.

planningcoordinationdeadlines